The unique
challenge of working with smaller businesses is to provide them
with the same creative and powerful designs I conceive for corporations-but
to do that within a much smaller budget. I love collaborating
with a small business owner to learn about their goals, their
business, and to earn their friendships. The resulting creative
effort is a shared process, the refreshing variety of small business
projects keeps me challenged, and tests my problem-solving skills.
Sometimes these businesses have not worked with a designer, so
part of my job is to educate and be a strong intuitive listener.
